How to make a podcast: Why do podcasts work?
- Amy Lee Lillard
- Oct 24
- 2 min read
Updated: Nov 7
How can you make a podcast as a beginner?
In the Podcast Roadmap, you'll walk through each step of the podcast process. Here's an excerpt.
On the fence about a podcast?
Makes sense - they're a lot of work! But that work can provide real value, whether you're an organization or an individual.
So...why do podcasts work?
Podcasts are a cost-effective yet deeply intimate method of connecting with your audience.
They’re popular with everyone! Podcasts have a balanced listenership across genders and age groups.
Podcasts are accessible to all. They’re often free to listeners in widely-accessible players, and they reach across state lines and national/international borders.
They provide connection. Listeners are used to engaging with podcasts for hours at a time.
Podcasts provide content that can be easily repurposed across video, social media, web, newsletters, and more.
More than all this, podcasts can also be a powerful tool. Art can be a form of rebellion, after all. Art is a form of protest. It's a form of rebellion. So it's a critical way to amplify your voice in tough times.
Because someone needs to hear your voice. They need to know there are others like them. They need to know that they are not alone. That's one major importance of art in our modern world.
So yes, starting a podcast can be hard. But it doesn't have to be. Learn more in the full Podcast Roadmap, a start-to-finish podcast course!
More questions about how to make a podcast? Check out these articles:
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